Douwe Egberts SME Modular Stand Concept

collaboration with Wink

the Netherlands

Who doesn't love a cup of good coffee? And moreover, who doesn't love a cup of good coffee, made in an environment of great design!


Wink got to design and produce Douwe Egberts' expo stand for the 2016 SME and modularity was the word. The protagonists of the concept are three separate mobile modular elements, which can adapt to and be adjusted in any given expo space and layout. Furthermore they can be branded and decorated accordingly. They can also have their height adjusted from 2,50 metres to 3,00 metres, just by adding a modular element. This way more branding or decoration can be added, acting as an absolute eye-catcher.


The complete toolkit consists of the three modular elements, the DE coffee corner element, storytelling on wall illustrations, trash bin  iPad poles, high table with barstools, a branded sandwich sign, wooded modular floor parts and a room divider hosting a hanging lamp.


The combination of those stylish ingredients was a wonderful design that can adapt to various spaces, plenty yet tactile branding and a smell of fresh delicious coffee.


Project manager of this wonderful activation were Wink's Bon Vivant Bing Ie.

visit Wink's website

designed by Christos Efthymoudis All-Around Creativity 2014