Timberland's Black Forest- Made for the Modern Trail Activation

collaboration with Wink

Timberland Store | Leidsestraat | Amsterdam | the Netherlands

Timberland unleashed its new collection for the fall/ winter period of 2015 called Black Forest- Made for the Modern Trail. It all began at the Timberland store on Leidsestraat in Amsterdam and expanded all around Europe.




Christos Efthymoudis All-Around Creativity rolled up its sleeves and contributed to this project, helping with the overall design, modelling, visualisation and construction drawings of the stand, the laser machine box and the backdrop.


Regarding the backdrop, two alternatives were designed; the budget and the premium option. The budget option backdrop was made out of  a single MDF board whereas the premium option was made out of two of the same shape, but different dimensions. This created a stronger 3D effect and had LED lights in the space between them. Budget reasons led to the realization of the budget option.


Already mentioned on social media and somewhat needless to say, but it was a blast!

visit Wink's website

designed by Christos Efthymoudis All-Around Creativity 2014