Together with Wink’s creatives we designed a concept for Casper’s Pop-Up experience that took place in four KaDeWe stores in Munich, Hamburg and Berlin.
A warm and inviting micro-environment was created within the birdhouses, where the customer could experience first hand what the— only on-line purchasable–Casper mattresses are all about. The customers can namely step in the birdhouse and lay down on a Casper mattress.
The concept uses the wooden frame structure as a point of reference, with a modern design twist. The frame element is used both for the birdhouses and for the storage furniture, which complete the activation. The main material is plywood; natural and lacquered. On the inside of the closed structure, the wooden surfaces are covered with blue felt.
3D design. 2D design. Presentation material preparation.
![Front Side](https://aacreativity.com/wp-content/uploads/2020/05/Front-Side.jpeg)
![WhatsApp Image 2017-08-28 at 15.10.52(1)](https://aacreativity.com/wp-content/uploads/2020/05/WhatsApp-Image-2017-08-28-at-15.10.521.jpeg)
![WhatsApp Image 2017-08-28 at 15.10.51](https://aacreativity.com/wp-content/uploads/2020/05/WhatsApp-Image-2017-08-28-at-15.10.51.jpeg)
![WhatsApp Image 2017-08-28 at 15.10.50](https://aacreativity.com/wp-content/uploads/2020/05/WhatsApp-Image-2017-08-28-at-15.10.50.jpeg)
![Side + Furniture](https://aacreativity.com/wp-content/uploads/2020/05/Side-Furniture.jpeg)
![Furniture + Emboss](https://aacreativity.com/wp-content/uploads/2020/05/Furniture-Emboss.jpeg)
![Back Emboss](https://aacreativity.com/wp-content/uploads/2020/05/Back-Emboss.jpeg)
![Wink_Casper Pop-Up Germany_Front View+Furn](https://aacreativity.com/wp-content/uploads/2020/05/Wink_Casper-Pop-Up-Germany_Front-ViewFurn.png)
![Wink_Casper Pop-Up Germany_Right Perspective_2](https://aacreativity.com/wp-content/uploads/2020/05/Wink_Casper-Pop-Up-Germany_Right-Perspective_2.png)
![Wink_Casper Pop-Up Germany_Left Perspective_2](https://aacreativity.com/wp-content/uploads/2020/05/Wink_Casper-Pop-Up-Germany_Left-Perspective_2-e1588866688502.png)
![Wink_Casper Pop-Up Germany_Left Perspective_2_Alt](https://aacreativity.com/wp-content/uploads/2020/05/Wink_Casper-Pop-Up-Germany_Left-Perspective_2_Alt-e1588866742680.png)
![Wink_Casper Pop-Up Germany_Back Perspective_2](https://aacreativity.com/wp-content/uploads/2020/05/Wink_Casper-Pop-Up-Germany_Back-Perspective_2.png)