Together with Wink’s creatives we designed a concept for Casper’s Pop-Up experience that took place in four KaDeWe stores in Munich, Hamburg and Berlin.
A warm and inviting micro-environment was created within the birdhouses, where the customer could experience first hand what the— only on-line purchasable–Casper mattresses are all about. The customers can namely step in the birdhouse and lay down on a Casper mattress.
The concept uses the wooden frame structure as a point of reference, with a modern design twist. The frame element is used both for the birdhouses and for the storage furniture, which complete the activation. The main material is plywood; natural and lacquered. On the inside of the closed structure, the wooden surfaces are covered with blue felt.