Casper Pop-Up Shop-In-Shop Experience

The archetypical form of the bird house incorporates playfulness and a passion to discover, wrapped by an enclosed space that provides protection and rest.

Client: Casper
Services: retail – pop-up – experiential design
collaboration with: Wink
location: KaDeWe | Munich, Hamburg & Berlin | Germany
photos by: wink

the project

Together with Wink’s creatives we designed a concept for Casper’s Pop-Up experience that took place in four KaDeWe stores in Munich, Hamburg and Berlin.
A warm and inviting micro-environment was created within the birdhouses, where the customer could experience first hand what the— only on-line purchasable–Casper mattresses are all about. The customers can namely step in the birdhouse and lay down on a Casper mattress.
The concept uses the wooden frame structure as a point of reference, with a modern design twist. The frame element is used both for the birdhouses and for the storage furniture, which complete the activation. The main material is plywood; natural and lacquered. On the inside of the closed structure, the wooden surfaces are covered with blue felt.

photos

3d impressions